Introducing Andar
Andar, a carry goods company founded in 2015, is known for its premium leather products designed to simplify and organize what people carry in their everyday lives. From sleek wallets to travel bags, Andar focuses on providing high-quality, long-lasting products for modern consumers. As their business scaled rapidly, Andar partnered with PrettyDamnQuick (PDQ) to streamline their checkout and shipping processes, which had become increasingly complex due to the company's rapid growth and diverse product offerings.
The Challenge
Andar’s quick growth resulted in logistical challenges, particularly around shipping and checkout efficiency. Before PDQ, they had multiple shipping platforms, each assigned to different carriers, which created inefficiencies and made it difficult to manage both domestic and international shipping. Additionally, they lacked the ability to fully customize the checkout experience, leaving potential revenue on the table due to missed upsell opportunities and unoptimized shipping options.
As Sarah Cole, Operations Manager at Andar, explained, "We worked with companies that wouldn’t adapt to our needs as we grew, which was frustrating and inefficient."
The Solution
PDQ helped Andar implement a suite of solutions that addressed their logistical and checkout challenges:
- Integrated Multi-Carrier Support:
- Objective: To streamline shipping by consolidating Andar’s carriers into one platform.
- Implementation: PDQ provided seamless integration for multiple couriers, allowing Andar to handle a variety of SKUs, from small bubble mailers to large duffel bags, all within one system. This helped optimize package selection and ensured that the correct carrier was automatically assigned based on the order type.
"One of the best things for me is having a system that automatically matches orders to the right package size—it’s been extremely helpful."
- Checkout Customization and A/B Testing:
- Objective: To increase conversion rates and improve shipping revenue through customized checkout experiences.
- Implementation: PDQ introduced customizable checkout options, including VIP customer incentives like free shipping and upsell opportunities. They also implemented A/B testing to monitor the effectiveness of different shipping methods, allowing Andar to fine-tune their offering for maximum profitability.
"The ability to offer VIP customers free shipping or a special incentive at checkout has been a game-changer," Sarah noted. "It’s great to be able to reward our loyal customers directly in the checkout process."
- Shipping Audits and Optimization:
- Objective: To improve shipping accuracy and profitability.
- Implementation: PDQ’s system allowed Andar to audit express shipping and ensure packages arrived on time, helping them track and adjust shipping costs for maximum profitability.
"What’s great with PDQ is that I can log in and see exactly which packages are arriving on time and which are delayed, making audits so much easier," said Sarah.
The Results
- Increased Checkout Conversion:
- PDQ’s checkout optimization resulted in a significant conversion rate increase, ranging depending on the segment.
- Revenue Uplift:
- Andar saw an annualized revenue increase of $$156,349 annualized revenue uplift, with additional shipping revenue. The improved checkout process allowed Andar to capture more value from every transaction.
- Streamlined Shipping and Reduced Returns:
- With PDQ’s automated flagging of incorrect addresses or incomplete information, Andar reduced the number of return shipments and improved customer satisfaction.
- With PDQ’s automated flagging of incorrect addresses or incomplete information, Andar reduced the number of return shipments and improved customer satisfaction.
As Sarah shared, "Now we can catch errors before they cause issues, making sure our customers get their orders quickly and without problems."
Conclusion
Andar’s partnership with PDQ has been instrumental in optimizing their checkout and shipping processes. With improved conversion rates, increased shipping revenue, and a smoother fulfillment system, Andar is now better positioned to serve their growing customer base while maximizing profitability. Sarah Cole sums it up best:
"PDQ’s willingness to grow with us, adapt to our needs, and always be there when we need them has been a huge part of our success."
