How Gains In Bulk Tested Their Way to Checkout Conversion Gains
We sat with Kaleb Mattice, CMO & Nick Taylor, marketing coordinator to chat about PDQ’s impact on Gains In Bulk’s shop’s checkout.
Introduction to Gains In Bulk
Gains In Bulk, a company dedicated to providing high-quality, premium, whole food supplements, is best known for its all-natural, organic, and plant-based products. With a mission to promote health and wellness, Gains In Bulk sought to enhance its eCommerce experience, especially within its checkout process. To achieve this, they partnered with PrettyDamnQuick (PDQ) to overhaul their checkout experience and unlock new growth opportunities.
The Stats
- 12% conversion rate increase
- $3.97 boost in revenue per checkout
- $381,992 increase of annualized revenue
The Challenge
“Our conversion rate was way down across the board with Shopify’s standard checkout”
Before partnering with PDQ, Gains In Bulk faced several challenges with their standard Shopify checkout. Conversion rates were lower than industry benchmarks, especially among returning customers. Despite attempts to improve this through third-party software, the gains were minimal. Gains In Bulk needed a more robust and customizable solution to significantly boost their conversion rates and optimize the checkout process.
“We love PDQ because it’s more like a partner, extension of our team, concerned with growing our revenue and profitability”
The Solution
PrettyDamnQuick worked closely with GIB to overhaul their checkout experience and tailor it to their specific needs. Emphasizing a partnership approach rather than a client-vendor relationship, PDQ implemented a series of customizations including personalized checkout processes and enhanced delivery options. This allowed GIB to offer a more personalized shopping experience and capitalize on premium shipping options which displayed estimated delivery times — a key factor that influences customer purchase decisions.
“PDQ helps us finalize the customer journey from ad to landing page to checkout”
The Results
PDQ collaborated closely with Gains In Bulk to implement a series of A/B tests designed to customize and enhance the checkout experience:
The collaboration with PDQ led to remarkable improvements for GIB:
- A fully customized checkout process, including integrating personalized messages, trust badges, and optimized delivery options.
- An increase in checkout conversion rates from 65% to over 72% in just two weeks.
- Enhanced customer satisfaction through customized checkout experiences tailored to individual needs and preferences.
- An increase of revenue per checkout (that keeps growing)
- A continued partnership that enables GIB to explore new promotional strategies, like segmented influencer-centric checkouts, further enhancing their marketing capabilities.
“We were leaving money on the table by not having PDQ, especially with estimated arrival times”
To sum it up, Gains In Bulk saw transformative benefits from integrating PDQ into their Shopify store, from boosting profitability to refining the customer journey.
And we’re just getting started!
