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We recommend at least 3 delivery options in checkout because customers want options. If they don’t have delivery flexibility, they are more likely to abandon checkout and take their dollars elsewhere. In fact, the Baymard Institute found that a whopping 61% of customers abandoned their online purchases due to unsatisfactory delivery options.
We want to help you prevent abandoned checkouts and increase revenues as much as possible, so we’ve outlined the reasons why offering more delivery options in checkout is crucial to scaling your business.
1. Increases revenues
The more delivery options you provide with a clear and precise delivery promise, the more likely customers will complete their purchase and continue to come back.
2. Flexibility and convenience
Not all customers have the same availability or urgency for receiving their orders. By offering multiple delivery options, you provide flexibility and convenience. Some customers may require same-day or next-day delivery for urgent items, while others may be willing to wait longer for a more cost-effective or slower shipping option. Offering a range of choices allows customers to align delivery with their specific needs and preferences, enhancing their overall shopping experience.
Customers have different preferences and needs when it comes to delivery. By providing multiple options, you give customers the ability to choose the delivery method that best suits their requirements. Some customers may prioritize speed and opt for expedited delivery, while others may prefer a more economical or flexible option. Offering a variety of choices accommodates a wider range of customer preferences, increasing the likelihood of a satisfactory experience.
3. Price sensitivity
Delivery costs can be a significant factor for customers, especially when shopping online. Offering multiple delivery options enables customers to consider the associated costs and choose an option that aligns with their budget. Some customers may be willing to pay a premium for faster delivery, while others may opt for a more economical option. Providing transparent pricing for each delivery option helps customers make informed decisions based on their price sensitivity, which can positively impact their purchase decisions and satisfaction.
4. Geographic reach
Different delivery options may have different geographical coverage. By offering a variety of choices, you cater to customers in various locations. For instance, you might have standard shipping for domestic orders, international shipping for customers in other countries, and local pickup for customers in specific regions. By considering different delivery options, you can ensure that customers from diverse locations can access your products and services conveniently.
5. Competitive advantage
Offering a wide range of delivery options can give your business a competitive edge. Customers often compare shipping options and evaluate the overall shopping experience when deciding where to make a purchase. By providing more choices than your competitors, you increase the likelihood of attracting and retaining customers. A diverse range of delivery options can be a differentiating factor that sets your business apart from others in the market.
Offering at least three delivery options in the checkout process allows for customer choice, flexibility, and convenience. It addresses varying customer preferences, price sensitivity, geographic reach, provides a competitive advantage, and ultimately increases your revenues. By accommodating diverse delivery needs, you can enhance the overall customer experience, improve customer satisfaction, and increase the likelihood of repeat business.
Using a multi-carrier platform like PrettyDamnQuick is the easiest and quickest way to connect to more carriers while also keeping your existing carrier contracts. For help accessing more delivery options to increase your checkout conversion and maximize your shipping revenue, click here for a PrettyDamnQuick consultation.
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